I know Instagram has been around for a while now but I have only recently registered a business account on this social media platform. As a company, you should not be on every social media website just for the sake of being on it as you should keep your account interesting with a steady stream of high-quality content. That requires time and effort.
Frankly, I did not know what kind of photos to post for my translation agency on Instagram. For about 1.5 years now, I also have a Dutch blog on lesbian parenting, called Meemoeder.com, which provides ample opportunities to engage with my audience on Instagram in a fun way. Therefore, I have reviewed articles with tips for businesses on Instagram and I will share what I have learned so far.
I have compiled a list of twenty tips from four articles by the following authors: Matt Sweetwood, Ruby Rusine, Ian Matthews, and Adam Coombs. There was much overlap, but there were also new ideas in each and every one of them.
20 Instagram tips for your business
Here is what I have learned:
1. Create a branded hashtag for your business or products
Give users of your product a short and easy-to-remember hashtag to tag in their photos when they use your product, such as Redbull’s #PutaCanOnIt.
2. Do hashtag research
See which hashtags related to your business have the most usage simply by typing them in. Target hashtags posted numerous times before as it is a good indicator that these hashtags have their own audience. There are also hashtag analysis tools you can use, such as Command, Iconosquare, and Union Metrics.
3. Place hashtags at the bottom of your message
When posting your content, put spaces between your caption and the hashtags you want to use. The flood of hashtags at the bottom is there to maximize the post’s exposure in hashtag searches. Put as many relevant hashtags to your business and the post in general as possible to maximize the post’s engagement on Instagram.
4. Use your Instagram bio wisely
Putting links to special offers, contests, or giveaways in your business’ Instagram bio will give users an incentive to follow you. You can also place your catchy hashtag for a campaign there.
5. Post consistently
Do not leave your followers hanging by posting infrequently but do not annoy them by posting too much either. A good rule of thumb is to post once a day.
6. Give a behind-the-scenes look at your workspace
The people that use your products can get a behind-the-scenes look at your business through your Instagram profile. This also works as a great tool for recruiting. It gives a chance for prospective applicants to see what life in your office is like and the awesome conditions you are working in. You can post things like workspace setup, kitchen gatherings, employees socializing, brainstorming meetings, and after-work playtime
7. Follow industry peers
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Source:: Business 2 Community