By Carlo Pacis
Summertime is here, and for your business, it could mean a prime time for marketing. Summer’s one of the best times to run a social media contest; I love it because there’s a ton of different potential contest themes and prize ideas.
In this article, I’m going to give you 20 summer giveaway ideas, with some tips for creating an awesome giveaway page, some great contest ideas, and a list of sweet prizes.
Let’s get started!
Summer Giveaway Idea #1. Countdown timer
One of the first things you should add to your summer giveaway page is a countdown timer. Just like summer, your contest is awesome but it won’t last forever. Use your contest builder of choice to add a simple countdown timer to your page, letting entrants know how much time they have left to enter your contest.
Countdown timers are so effective because they create urgency in a page visitor. Giving potential contest entrants explicit information about when your contest ends helps stop them from being indifferent and not entering altogether. Place your countdown timer above the fold to ensure people always see it – an opt-in bar works great as well!
Summer Giveaway Idea #2. Benefit-oriented headline
One best practice for any type of page with a conversion goal is to create an intriguing headline that clearly communicates the value of converting on the page. Since we’re talking about a summer giveaway here, the best thing you can talk about is your prize.
Here’s an example. Besides using a headline like “Enter Our Summer Giveaway!” which doesn’t say much more than the theme of the contest, you could use a headline like “Enter for a Chance to Win our $500 Summer Shopping Spree!” This headline, though similar, tells a viewer exactly what they want to know – they can still understand the contest’s theme, but they’re now also aware of the value of the prize and what the prize is.
Summer Giveaway Idea #3. Share prompt
This contest tip is actually my personal favorite, because I’ve seen just how successful it can be. Basically, a share prompt pops up after a visitor has entered your contest, asking them to share your contest (or Like or follow your various social media profiles) in exchange for extra entries.
This strategy is awesome because it’s an easy way to increase social engagement and reach more potential entrants by incentivizing people who have already entered. People who have converted for a first time are much more likely to be open to completing some other action (like sharing your contest) than if they were asked to share before even entering.
Summer Giveaway Idea #4. Testimonials
Often an underutilized strategy when it comes to contests, testimonials can be just what you need to convince people to convert. When people come to your contest page for the first time, they’re usually uneasy (and understandably so). One question you want to ask yourself Go to the full article.
Source:: Business 2 Community