By Carlo Pacis
We love contests here at Wishpond because they’re one of the best ways a business can interact with their fans, build a strong community, and generate leads to turn into sales.
In this guide, I’ll cover 25 clever ideas for your next social media giveaway, including types of contests, prize ideas, and some contest page best practices.
Here we go…
Social Media Giveaway Idea #1. Run a photo contest
We love photo contests because they get your entrants invested – contestants are more invested when they’ve created something themselves. On top of that, photo contests help you collect user-generated content that you can use in your future marketing efforts. Use a third-party app (like Wishpond) that allows users to upload their own photos to a gallery where they can see others’ entries.
Social Media Giveaway Idea #2. Run a referral contest
A referral contest helps you generate massive social engagement. Because participants are rewarded with extra entries for sharing your social media giveaway with other people, they’re incentivized to engage with your brand and contest on social media. This is awesome because it helps you build your social following, and spread the word about your giveaway to your entrants’ friends and family.
Social Media Giveaway Idea #3. Run a hashtag contest
Creating a hashtag for your social media giveaway allows you to link your entries and more accurately measure your engagement. Pairing this strategy with a photo contest allows you to use an app to grab all photos with a specific campaign hashtag and automatically upload them to an entry gallery.
When creating your hashtag, use something unique to your campaign – don’t use something generic like “#friends”, or you’ll get a ton of unintentional entries.
Social Media Giveaway Idea #4. Countdown timer
Adding a countdown timer to your social media giveaway helps to create urgency. Urgency is a psychological phenomenon that makes potential contest entrants aware of the time limit on your giveaway, which causes them to act more immediately. Put the countdown timer front and center so your page visitors know exactly how long they have left to enter.
Social Media Giveaway Idea #5. Benefit checklist
When it comes to optimizing your giveaway page, you’ll want to consider different types of visitors. One big group of users comprises what we call “skimmers” – people who don’t really take the time to read everything on your page.
Creating a bullet-point list for the most exciting parts of your giveaway (usually your prize) makes it simple for people to see the benefit they’ll derive from entering your contest, helping to increase your entry rate.
Social Media Giveaway Idea #6. Cover photo/bio
Once your giveaway is running, you want to promote it as much as possible. One awesome way to do this on social media is update your cover photo (on Facebook) and banner (on Twitter) to a Go to the full article.