17 Mobile PM Challenges and How to Overcome Them

By Ashley Sefferman

Mobile PM Word Cloud

Between interfacing with multiple teams, coordinating release schedules, prioritizing customer happiness, driving the mobile product roadmap, messaging product announcements internally and externally, and myriad other activities, the list of “to-do’s” for mobile PMs may seem endless, and the job is ever-changing.

To understand just how complex the role of a mobile PM can be, we asked respondents in our 2017 mobile product management survey to share the main words they use to describe their jobs. Here’s what they had to say:

As you can see from the word cloud above, mobile product management is nothing short of a challenge, no matter what industry you work in. But with great challenge comes great opportunity, and most PMs thrive on regularly taking on new tasks and solving difficult problems.

To understand specific challenges, we asked survey respondents to weigh in on their biggest challenges. Not having enough time in the day (44%), not testing enough with users (36%), having too many responsibilities (34%), and having a small team (33%) topped the list of challenges.

Mobile PM Challenges

Every challenge listed above is valid, and we can definitely empathize. However, none of the challenges in the list are unsolvable!

Rather than responding just to our respondents’ top challenges, we want to share tips on how to approach each. There is no challenge too big or too small to address, so here are our tips to face them head-on—with color commentary from everyone’s favorite co-worker, Michael Scott, to help lighten the mood. 🙂

17 tips to conquer mobile PM challenges

Challenge #1: I don’t have enough time in my day.

We hear ya. You can’t get more hours in the day, so it’s important to use the ones you have as efficiently as possible. The key to rearranging your day to give yourself more time is to figure out which productivity method works for you, and to stick to it as much as possible. Whether you need chunks of meeting-free time blocked off, are better working in sprints, or find that Tuesdays are better spent working off-site, there are plenty of ways to hack your day to give you more time to get things done. LifeHacker has endless tips and practices to experiment with. Pick one you think that works for you and give it a shot!

Challenge #2: We don’t test with users enough.

What better time to start than now? If you’re a PM, you’re in a great place to suggest new types of user tests throughout your mobile experience, especially if you plan the strategy and goals ahead of time. Your mobile customers are the best focus group you can learn from, and there are plenty of cheap, quick ways to give them a place to share their experiences. Consider using in-app surveys to gather feedback on a new feature, open-ended text fields to learn more about an in-app engagement experience, or proactively reach out with in-app messages to encourage customers to engage. To start, check out how one of Apptentive’s international retail customers leveraged Go to the full article.

Source:: Business 2 Community

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