Alexas_Fotos / Pixabay
To build loyalty, it isn’t enough to say “thanks” once in a while or offer a discount here and there. In order to stay in the customer’s minds and hearts, you need to put in the extra effort.
We’ve reached out to a number of entrepreneurs who described to us how they thank their customers – and compiled 15 examples of how they do it. Take a look:
The handwritten thank you note still remains a popular and easy way to quickly thank customers. But do you send it out with every order? Carolyn of Steve Henderson Fine Art shares,
Send a handwritten note
We sell original paintings and thank all our clients by sending a small gift – generally a series of greeting cards with images of Steve’s paintings on them. We also incorporate a personal thank you letter in every (extremely well packaged) parcel.
Ryan of Phonewagon claims it’s crucial to keep giving to your prospect – whether it’s a recommendation to a potential client, an insider statistic or a piece of data.
Share insider knowledge
Everyone can build a relationship with a customer by playing golf with them. When it comes to getting expert advice on software for example, where do they go? Have something other than your product they can trust you with.
Everyone knows how hard it is to please a new client vs. an older one. To Kate from San Francisco’s GrubMarket, BOTH are equally important! Her answer? The “Taste of Love” program:
Send them weekly snacks
New customers get gifts of full size products with a note from us. For regular customers, we put in new foods we carry. One week this may be eggs and bagels for a weekend brunch, another this may be fresh baked bread and baby carrots to build out a lunch!
The strategy of sending birthday gifts is paying off in droves, according to Robin from NJ-based The Thank Tank. Here’s how she does it:
Give a birthday gift
Annually, we review birthday lists. We write personal notes on note cards with corporate logos, wrap and ship cookies so each package arrives at everyone’s home in time for their birthday. It’s always neat & unexpected.
Janet from Pet Stuff Resale of Houston showcases happy customers with their pets – an effortless yet lovely gesture all the same:
Promote them on your site
When clients bring their pet for a nail trim or when buying pet supplies from my business, I take their picture and post it in my page. Even guys like it:)
Do you have that one customer that really stands out in your mind? Here’s what Jessica from Arizona’s Killough’s Kustoms did to return the favor:
Give a birthday gift
I had a customer who purchased multiple items & spread the word about my Go to the full article.
Source:: Business 2 Community