By Saher Naseem
Increasing conversion rates, generating authentic leads and achieving huge success is much easier said than done.
If you are a business owner, then you probably understand that generating traffic to your website with content, natural search, social media marketing, paid marketing and Facebook ads is simply not enough.
And what’s the point of getting too much traffic to your website if you are not seeing your ROI, sales and conversion graphs move at all? Should you give up and conclude that your marketing team doesn’t work?
No. If you don’t have a compelling landing page then why your visitors will take the desired action?
You need to create more effective website design, landing pages or redesign them so that visitors can make an instant purchase decision, thereby, increasing your website’s conversion rate.
Creating a sophisticated and compelling website design that clearly displays your products and services is the key to your business success.
If you want to increase your conversion rate, here are some result-driven conversion tips that can convert your visitors to customers.
1. Create an Effective Headline
According to some studies, you only have a few seconds to capture the interest of visitors with a compelling headline and landing page. After spending 8-10 seconds, most visitors will decide to leave if your headline is not up to the mark.
If truth be told, the headline is the first thing your website visitors see, ultimately deciding whether or not they want to stick with your website or leave. So, while writing a compelling headline, you should use contextual keywords in combination with some emotional elements to increase your chances of getting more clicks.
Start with your targeted keywords and add emotional triggers to make it compelling. You can use CoSchedule (an effective tool that analyzes your headline and provides insights into what’s wrong with the title) to create an effective headline.
2. Increase Your Loading Time
Did you know a one-second delay in page response can lead to a 7% decline in conversion rate? Visitors want to quickly find the information they are looking for on your website. If your landing page takes forever to load, analyze your content and take every important measure to speed up the loading time. You can use Google PageSpeed Insights to check your website speed on mobile and desktop.
3. Persuasive CTA
Use clear calls to action like shop now, sign up, contact us, see our video, try it now. This is what visitors want to see on your landing page. Don’t distract users with some other requests. The best practice is to use one, clear, compelling CTA at a time so that a visitor can easily take the desired action.
4. Use Long-Form Content
It has been observed that landing pages with more content could get more leads up to 220% more than a standard above-the-fold landing page.
It gives marketers more opportunities to come up with a compelling design, engaging content and incorporate primary keywords while increasing your Go to the full article.