SEO is by far the most talked about, searched for and read about topic for web entrepreneurs. And so it should be, considering how vital it is to get SEO right for your business!
What’s puzzling, however, is that there are so many myths and misconceptions about SEO floating about. I mean, we all want to get SEO right, so why do these myths live on, acquiring the status of urban legend?
Some of them are hilarious, but some can really hurt you. They can keep you from improving your search traffic and website rankings, and hinder your best content marketing efforts.
Personally, I would hate to spend weeks perfecting one aspect of SEO only to realize a month later that it’s not even considered important by Google (and I’m sure you would, too!)
So I thought I’d write this post to debunk some of the most common SEO myths I’ve come across, and explain why you need to stop believing them today.
1. SEO is a scam
The myth: Fast-talking SEO consultants charge astronomical fees to provide services without any explanations that do almost nothing and may even penalize your website.
The reality: Sigh. SEO is not a scam. Check out Moz’s organic search improvement over SEO efforts of three years.
Sadly this myth probably came into existence because there are many dodgy SEO companies out there that make a profit spamming sites with your links, leading to a quick increase in rankings that rapidly drops when the sites linking to your site are deemed to be spammers by Google.
However just because there are unethical SEO companies that promise you top rankings in Google then leave you high and dry, that doesn’t mean SEO isn’t legit or ‘real’.
For decent companies making sincere efforts to increase website traffic for their clients and improve user experience, SEO is a continuous effort that helps them beat competitors and gain from high SERPs.
This myth is probably rooted in the false idea that SEO involves quick and easy wins with little effort.
It doesn’t. It’s a continual investment, but it’s worth it. Just stop making silly SEO mistakes and keep the quality work up.
2. Reacting quickly to algorithm updates makes you more successful
The myth: Every time Google updates its organic search ranking algorithm, you need to make changes to your site as soon as possible to stay ahead!
The reality: Every search engine out there is continuously working to improve its search algorithms – Google alters its search algorithm approximately 500 times a year. The only updates you need to worry about are the major algorithm updates.
When these happen, the smart thing to do is wait and see if your site has been impacted. More often than not, if you are doing SEO right, your site won’t have been impacted negatively anyway, and you could even see a boost!
There’s no such thing as the perfect search algorithm, so updates will always be around. Try to wait to react, read credible sources Go to the full article.
Source:: Jeff Bullas Blog