As we all know, it’s easy for marketers to brag about how great their product or service is. Writing compelling copy, shooting enticing photos, or even producing glamorous videos are all tactics we use to draw attention to our brands.
While all of these strategies can be successful, there really is no better way to gain trust and prove the validity of your brand like customer testimonials.
Testimonials take the spotlight away from the seller, and shine it on the customer. Your customer was once in the shopper’s shoes, debating what product to choose, comparing prices, reading marketing message after marketing message. Once the potential new buyer hears from someone they can actually relate to—someone who isn’t being paid to say these wonderful things—then their trust deepens, and their chances of purchasing rises.
For these reasons, it is absolutely critical for businesses to display customer testimonials on their websites. There are many ways you can use testimonials—for example, on landing pages and in emails—but there’s no better way to feature client quotes than on your very own beautiful customer testimonial page.
I went hunting for examples of the best customer testimonial pages I could find. These 11 companies show how powerful customer testimonials can be, and how to make the most of them. If you’re just getting started with a customer testimonial page, these examples should provide you with plenty of inspiration.
Talk about a beautiful customer testimonial page. ZenDesk, a help desk software, literally provides tools for customer service. How could they do this without showcasing their happy customers?
ZenDesk’s testimonial page is beautifully laid out AND functional, with a silent customer video playing on loop to serve as the banner, a menu to filter testimonials by location, company size, industry, and use case, and lastly thumbnails linking to the full customer stories for a variety of big-name brands. This is a clean and concise way to showcase their happy customers, and help prospects gain the assurance they need before investing.
ChowNow’s customer testimonial page is another beauty. Its simple design focuses on videos and standout quotes from customers. This approach is clean, straightforward, and skimmable—not bogged down with big blocks of text that can be overwhelming and easy to skip.
ChowNow clearly invested in sending a video crew out to their customer restaurant locations to produce these high-quality video testimonials, but I’d bet it was well-worth the investment. Video may be the best way to display happy customers because it allows the viewer to connect on an emotional level that can be harder to convey via text alone.
Note, too, how the featured quotes mention why customers chose ChowNow over competitors and call out specific numbers and metrics (“increased our sales 20-25%”).
#3: Startup Institute
Startup Institute used their business model to create a unique and compelling way to display their customer testimonials as “Love Letters.”
Startup Institute is a career Go to the full article.
Source:: Business 2 Community