10 Tips for Product Owners on Agile Product Management

By Robbin Schuurman

Agile Product Management
Okay, before we dive into the tips on Agile Product Management, let us first look into what Agile Product Management is! A Product Owner in the Scrum Framework is the single person who is responsible for the success of a Product and for maximizing the value of that Product. In the Scrum Framework, a few of the Product Owners’ responsibilities are described, such as Product Backlog management, maximizing value and stakeholder management. Besides these responsibilities, the Product Owner role also has a lot to do with product management! So, a Product Owner is a sort of Agile Product Manager.

The Product Owner role is totally different from traditional roles that are know in most organizations. Some people think that the Product Owner is a kind of ‘Agile project manager’ or that the Product Owner is sort of a ‘business analyst’. This is not true! The Product Owner is really the owner of the Product. He or she is the single person that is responsible and accountable for the success of the Product. The focus of a Product Owner is therefore not on ‘doing projects’, but on delivering, maintaining and marketing the Product!

In this post, we’ll cover 10 tips about Agile Product Management. Also check out my other blogs with tips for the Product Owner (see the links at the end of this blogpost). I hope you enjoy them!

10 Tips for Agile Product management:

1. Act as a Product Leader, not as an ‘Agile projectmanager’
A project manager is responsible for managing scope, exceptions, ‘resources’ and reporting (amongst many other things of course). As a Product Owner, your job is not to manage ‘resources’ or ‘tasks’. Your job is to maximize the value for your product! To create those features that deliver the most value for the products’ users! In order to maximize the value of your product, you don’t have to manage stuff like tasks, what people do on a daily basis, what the progress of the team is in a Sprint. All this can be managed by the team itself. So stop micro-managing the team and start maximizing the value of your product, in collaboration with users, clients and stakeholders!

2. Explain to your stakeholders why you’re working Agile
Agile isn’t a hype, nor is it something you ‘do’. It’s a mindset. It’s a set of values and principles which guide you. Scrum is a framework. It’s a framework used in complex environments to develop and maintain complex products. The way of working, the values and principles you want to embrace are quite different from traditional ways of working. This also goes for the culture and governance of the organization. Stakeholders need to their way of thinking and behavior as well, so you’ll need to invest time (together with your Scrum Master or Agile Coach) in coaching your stakeholders and explaining Agile to them.

3. Be ‘product oriented’ instead of ‘project oriented’
A project (in it’s definition) is something that ends. A project is a temporary organization which is created in order to deliver Go to the full article.

Source:: Business 2 Community

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