10 Reasons Why Your Company Needs a Mobile App

By Amanda Strouse

10 Reasons Why Your Company Needs a Mobile App

Google first announced back in 2015 that mobile searches in 10 countries, including the U.S., officially out-numbered traditional Google searches on desktops. As a result, mobile commerce (called m-commerce) has been a growing force. And businesses, large and small, followed suit.

Now, in the year 2017, having a website that isn’t mobile-friendly means kissing leads and customers goodbye. In order to stay competitive in the current market, businesses need to create user-friendly purchasing journeys and tailor user engagement based on what device is being used. If a certain company doesn’t follow this golden rule, then its competitor will, while taking customers with it.

Not only are people using their smartphones and tablets to browse the Internet, but they’re commonly on apps. In 2015, Yahoo developers put out a report showing that 90 percent of people’s time spent on their mobile device is spent utilizing apps.

While it’s necessary to make sure your company’s website is mobile-friendly, it’s equally important to ask your team if your business could benefit from a mobile app.

Mobile Technology

Mobile Site Versus Mobile App

A mobile-friendly website is a website that is coded and constructed in such a way that automatically alters the layout to maximize user-friendliness and navigation, depending on the device used to view the website.

A mobile app is a program downloaded onto a mobile device that lives on that device, making it easily-accessible, and serves some sort of entertainment, shopping or customer service function for a certain audience.

(Still don’t understand the difference? here.)

Even though the majority of time people spend on mobile devices is in apps, most mobile users are consistently downloading new apps they find interesting or helpful. There were more than 90 billion app downloads worldwide in 2016 – a large increase from 77 billion app downloads from the year before.

Mobile apps are like the new mobile website: to stay relevant, all businesses need one.

Constructing a mobile strategy is a necessity and building an app for your business is on the same path of importance. If you feel as though the mobile app idea is all too new, note that in 2015, 90 percent of companies in a 200-company survey planned to increase their mobile app investments in 2016. Considering a mobile app isn’t a suggestion – it’s imperative.

You might be wondering: Why would my business need or benefit from a mobile app?

Thirty-eight percent of marketers asked in a mobile marketing survey said “their primary purpose in creating an app was improving customer service” and 24% said it is to increase revenue. Here are our top 10 reasons why you must consider building a mobile app for your company:

1) Everyone’s doing it.

And you don’t want to be left behind. A 2017 mobile app survey shows that 2/3 of small businesses have plans to develop a mobile app by the end of 2017 and 42 percent of small businesses have already built a mobile app. Like the previous survey mentioned, this survey also found that the top two reasons why Go to the full article.

Source:: Business 2 Community

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