10 Reasons Why Your Blog Is Underperforming

By Warren Knight

It’s true that 47% of consumers read between 3-5 pieces of blog content before making a purchasing decision.

Are you making sure your content is connecting with your audience?

Millions of businesses are writing content every single day (myself included) but you will find that they aren’t achieving the results they are looking for.

Writing content is time consuming, but after understanding what doesn’t work, you will find that the time you are spending writing content, will pay off for you.

After understanding my audience, and thousands of successful pieces of written content over the last nine years, I want to share with you 10 reasons why your blog is underperforming.

1. Un-Engaging Headline

When it comes to creating written content, the first thing someone will see is your headline, and one of the biggest reasons why your blog is underperforming is because your headlines are not engaging with your audience.

Research your industry to see what your audience are most engaging with, and take a look at your past articles to understand the type of content your audience wants to read.

2. Having A Boring Tone Of Voice

Every single company you come across that has a successful marketing strategy will have their own tone of voice that connects with their customers. People will always buy from people, so your brand has to have emotion, and a personality which they can connect with and relate to.

3. Using Short Keywords For Your SEO

Using one word keywords for a focus keyword for your metadata will not drive you traffic. You need to get more niche, and use long-tail keywords to make sure that when people are searching for the type of content you are creating, your blog is showing up in their search results. Think about how your audience searches, and make your long-tail keywords more conversational.

4. There’s No Powerful or Persuasive Hook

When you are writing content, you need to make sure that you are sharing compelling facts and statistics to connect with your audience. Having a powerful hook by writing something that will persuade your audience to read your content will help you when it comes to building trust and helping your prospect make that purchasing decision.

5. Lack Of Variety

You will notice that I have articles which are just written content, and then I will also have other articles that have visuals. It is important that you are always varying the type of content you create, as your audience want information in a variety of different ways.

6. No Call-To-Action

This is something I have been doing more of over the last 12 months. I always make sure to offer a call-to-action at the end of my blogs whether this be to sign up to a webinar, resource or just answer a question. Use a call-to-action as a way to encourage a two-way conversation.

7. Short Content

Just two years ago, optimum content used to be around the 300-word Go to the full article.

Source:: Business 2 Community

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