Cold sales emails… let’s be honest, most of us hate them. Yet, they are still one of the most frequently used tactics to acquire new customers. Probably because email is the most popular tool for business communication, according to Forbes. 269 billion email messages are sent every day. The good news is, it looks like Forbes was right, the bad news is, competing with such overwhelming volume of emails is tough!
Cold emailing if done right can be a super effective source of freshly smelling leads! So if you’re not getting any responses to your cold emails, you’re probably making these mistakes. Here are 10 reasons why people ignore your cold sales emails.
10 reasons why people ignore your cold sales emails
1. They are not in your target
One of the reasons why people ignore your cold sales emails is simply because they are not in your target. Getting your target market right is the most important element of nailing your cold email campaign. The more specific it is, the higher the chance of conversion. Why? Because you can tailor your messaging to their needs specifically (more about that here).
If you keep sending emails to the wrong people they might ignore them (which wouldn’t be the worse, to be honest), or they could openly express their discontent by sharing it on social media, and you don’t want that.
Sainsbury’s handled it pretty well, I’ll give them that.
2. They are not the decision maker
You might be cold-emailing a person who is not the decision maker and therefore doesn’t feel the need to respond to your message. You might want to include a sentence in your email which says:
If it’s not you, could you please refer me to the person responsible for XYZ.
If you are lucky, they will forward your email to the right person, if you are not, they will simply ignore it.
In general, you should always try to target the decision-making process rather than the decision maker. There hardly ever is just one person who is the decision maker (unless it’s a very small company), usually, there is a whole bunch of people involved in the decision-making process, so try to identify all the stakeholders.
3. Your email got lost in their mailbox
Another reason why people ignored your cold email might be that they didn’t even see it, as they got flooded with other emails (which probably were slightly more important than yours, no offense). Considering that on average we receive 121 emails per day this scenario is highly probable.
Here is a little tip for you: try sending your cold emails between 5 and 6 am. According to Hubspot this gives you a higher chance of your email being read (not just open, but read) by your prospects.
However, if you are into testing then definitely try our best time to send email tool (it’s free) to find out what the best time to send your email is.
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Source:: Business 2 Community