The ho-ho-holidays are upon us, and there is no escaping the madness of shoppers, decorations, lights, food, and holiday madness for the remainder of 2017. You might be rolling your eyes at the fact that you started hearing Christmas tunes blast through your radio as early as October; not to mention that every store in the mall has been decorated in red, green, silver, and gold since September!
If you are not a holiday lover, do not worry, you have ALMOST made it to the finish line. On the other hand, if you are a marketer, this is fabulous news! You have a few more weeks to capitalize on this time of increased online shopping, researching, and spending via your digital advertising campaigns.
Google recently provided us with some fascinating statistics that should help inform your holiday strategy. Check out the top 10 holiday marketing stats below.
#1: 8 in 10 holiday shoppers are influenced by the internet before making a purchase (with search engines being the most influential).
Impressive, right? Basically 80% of shoppers are influenced by something online before making a purchase. This typically starts by typing a keyword into a search engine, like Google or Bing.
To be honest, this statistic was not very shocking to me. I can say that almost anything I buy, whether in the store or online, starts with a Google search or visit to a website. Google also reported that this was 13% increase since 2015.
#2: 76% of mobile shoppers change their mind about which retailer/brand to buy from after searching online.
As all of us are walking around with a mini computer (aka a phone!) in our pockets nowadays, making it easier then ever to research a product on the fly. If you are not guilty of looking up reviews on a product before buying it then I’m impressed! I have found myself in the aisle of Target many times reading review after review before making a purchase.
This can often lead a shopper to change their mind if they find a more competitive product while searching on their device. Google found this to be true, with 76% of shoppers changing their mind after researching online. Moral of the story: bid on competitive keywords, and outshine your competition with more compelling ads and better offers to turn their leads into your customers.
#3: 64% of smartphone shoppers turn to mobile search before heading to the store.
This statistic again reinforces the importance of mobile search has during the holidays, as well as how closely it ties to in-store shopping. Whether it is ensuring the items on sale at a store are in line with what a shopper is looking for or even discovering new stores to get their holiday shopping done, smartphone shoppers are searching before hopping in their cars to drive to the nearest storefronts. This goes to show how important it is to have an online presence that is easy for searchers to discover, especially Go to the full article.
Source:: Business 2 Community