Email is still one of the most powerful and valuable assets of any online business. Any blog or business that is trying to market or move products online needs to collect email addresses and nurture their email list.
The first step towards building an email list is offering a sign-up form on your website, where people can submit their email address and subscribe to regular updates, new blog posts, and other content.
But simply offering a signup form will not earn you a large number of subscribers most of the time. You have to be a little bit more creative than that to earn more sign-ups for your email list. And this is where lead magnets come in.
What is a lead magnet?
A lead magnet is something that you offer for free in exchange for an email address. It can be content or information, or even something like access to you and your knowledge.
In other words, it’s something that has value for people in your target audience. In fact, it should be so valuable to your target audience that they will be willing to give you their email address to get access to the lead magnet.
Lead magnets come with many other names, like sign-up offers, content upgrades, freebies and more. But all of them share the same purpose of earning you more email addresses. Furthermore, all of them give you the opportunity to showcase your expertise to your target group and earn their trust by providing something of value to them.
If you want to generate leads online, you need to have a lead magnet. And if you offer a lead magnet, you should always deliver on what it promises – or you will lose the trust of your new subscriber with your first interaction.
How does a lead magnet fit into the sales process?
In short, the classic online sales process goes like this:
- Get traffic
- Generate leads
- Nurture leads
- Turn leads into customers (aka make sales).
In this process, the lead magnet has the purpose of turning a website visitor (traffic) into a lead who is subscribed to your email list. Instead of aiming for selling directly to website visitors, you earn the opportunity to build a relationship with your subscribers, earn their trust – and eventually sell more of your products to the leads that now know you and hopefully trust you.
Image Source: Hubspot
99% of first-time website visitors are not ready to buy. If you don’t get their email address, you’ll have a hard time getting them back to your website later when they might be ready to buy.
However, if you get them on your email list, you will gain multiple opportunities to build a relationship of trust and to sell to them at a later stage.
Of course, you still want to sell to your subscribers. But you can much better prepare them before you make an offer if you have earned the right to send them a couple of emails leading up to it.
What makes for a perfect lead Go to the full article.
Source:: Business 2 Community