10 Google Ranking Factors Every Website Must Focus On In 2017

By Saumya Raghav

10 Google Ranking Factors Every Website Should Focus On In 2017

Q: What do Entrepreneur.com, Forbes.com, Backlinko.com and Jeffbullas.com have in common?

A: All four of these sites rank high on Google SERPs and enjoy untapped authority.

Now, here’s the big question.

How do these sites consistently rank high on Google SERPs?

Well, these sites do two things very well.

Firstly, they focus on the Google ranking factors that have the biggest impact.

Secondly, they put all of their resources into scaling these ranking factors.

By now you’re probably thinking: Google uses more than 200 ranking signals to rank websites. So how do I find out which factors I should focus on to get a higher Google ranking?

Well, you’re in luck because I’m going to tell you the top 10 most significant Google ranking factors that websites should focus on in 2017.

1. Page authority

Page authority is one of the most critical Google ranking factors that every website owner who is hoping to rank highly on Google SERPs needs to be mindful of in 2017.

Page authority refers to the authority/credibility of your page in the eyes of the Google spiders/crawlers. The ‘Big G’ determines the credibility of your webpage by looking at your website’s link profile.

Basically, the higher the quantity and quality of inbound links pointing to your webpage, the more authority it will enjoy on Google SERPs.

Image Source: Backlinko

In fact, if your page isn’t authoritative, Google won’t rank it at all.

I’m sure you’re wondering how to increase your website’s authority now?

The answer is simpler than you might think: practice white hat link-building strategies. Reach out to similar bloggers, website owners or businesses who enjoy untapped authority on the web, and pitch for guest posts, infographics, etc.

For each and every page of your website, try to embed as many high-quality inbound links as possible. But don’t take the easy route of buying links! Trust me, this is not going to do you any good.

Instead, try a deep linking strategy to build better page authority.

Image Source: theoffbeatstory

2. Link relevancy

As discussed above, Google determines how authoritative your website is based on the quality and quantity of links connecting back to your website/web page.

But there’s a catch: it’s not just about getting many high-quality inbound links, it’s also about getting relevant inbound links.

Yeah, you heard me right!

Google pays more and more attention to the relevancy of the inbound links that point back to your website.

In fact, as Andre Weyher, the former head of Google’s web spam team, revealed in an interview, the relevance of links is the new PR as far as Google rankings are concerned.

Aim at getting as many high-quality inbound links as you can, but make sure all of these links are relevant. Focus on link building only from authoritative and relevant sites. This will help ensure that links pointing Go to the full article.

Source:: Jeff Bullas Blog

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