10 Facts About Mobile Rewarded Surveys

By Andreas Vourkos

Nowadays, Rewarded Surveys are gaining a lot of hype in the mobile apps community, and are becoming one of the most popular app monetization formats. Especially for games and apps that have their own virtual economy, Rewarded Surveys are a great choice for adding an additional revenue stream to existing rewarded ad solutions.

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Publishers, that have a first introduction to monetization with market research, usually misunderstand the potential and find it difficult to understand how this new format works. Several misconceptions and false expectations result to disappointment and frustration, since publishers compare their initial experience with monetization with surveys, with the ad industry and how they used to work all these years.

In an effort to fill that gap we will list below, some basic facts about monetization with Rewarded Surveys in order to help publishers, better understand how this format works and what to expect from it.

#1. It should not be expected that a survey will always be available for every user in an app

This is one of the biggest false expectations that publishers have. Monetization with market research is quite different with monetization with ads and terminologies used there like fill rates, eCPMs and others do not actually apply since surveys work differently. Surveys are distributed based on survey creator needs as they come and go to the survey platform in an ad-hoc unpredicted way in order to use the DIY survey tool and create their surveys. Under this scenario when surveys go live, some users maybe not be able to see a survey on their devices while other users of the same app may see a survey. This happens because surveys are served based on the targeting criteria of the survey creators.

For example: Let’s say a woman living in Rome is trying to see a Rewarded Survey on her device. In the meantime, a survey creator visits the survey platform and requires 1000 responses from men in Rome. Survey goes live and runs between 15:00am-15:30am and surveys are distributed on devices of men in Rome. At that point of time, that woman is not eligible for that survey and if no other survey creator targets her, she will not be able to see a survey. Other surveys may target her later on if she is active in the app while those surveys go live.

Publishers should be patient. Surveys will start and stop all the time for proportions of their app’s user base based on their demographics and targeting criteria provided by researchers. Having their apps exposed to that survey inventory when campaigns go live, is quite important in order for publishers to evaluate right the opportunity of monetizing with surveys.

#2. Users should be prompted only when a survey is received

Publishers should not prompt users in their apps to take a survey unless a survey is available. Prompting users to take a survey without a survey being received, creates frustration to the users and can result to bad reviews.

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Source:: Business 2 Community

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