10 Companies Using Machine Learning in Cool Ways

By Dan Shewan

Machine learning diagram

If science-fiction movies have taught us anything, it’s that the future is a bleak and terrifying dystopia ruled by murderous sentient robots.

Fortunately, only one of these things is true – but that could soon change, as the doomsayers are so fond of telling us.

Image via Abdul Rahid

Artificial intelligence and machine learning are among the most significant technological developments in recent history. Few fields promise to “disrupt” (to borrow a favored term) life as we know it quite like machine learning, but many of the applications of machine learning technology go unseen.

Want to see some real examples of machine learning in action? Here are 10 companies that are using the power of machine learning in new and exciting ways (plus a glimpse into the future of machine learning).

1. Yelp – Image Curation at Scale

Few things compare to trying out a new restaurant then going online to complain about it afterwards. This is among the many reasons why Yelp is so popular (and useful).

While Yelp might not seem to be a tech company at first glance, Yelp is leveraging machine learning to improve users’ experience.

Machine learning applications Yelp image categorization

Classifying images into simple exterior/interior categories is easy for humans,
but surprisingly difficult for computers

Since images are almost as vital to Yelp as user reviews themselves, it should come as little surprise that Yelp is always trying to improve how it handles image processing.

This is why Yelp turned to machine learning a couple of years ago when it first implemented its picture classification technology. Yelp’s machine learning algorithms help the company’s human staff to compile, categorize, and label images more efficiently – no small feat when you’re dealing with tens of millions of photos.

2. Pinterest – Improved Content Discovery

Whether you’re a hardcore pinner or have never used the site before, Pinterest occupies a curious place in the social media ecosystem. Since Pinterest’s primary function is to curate existing content, it makes sense that investing in technologies that can make this process more effective would be a priority – and that’s definitely the case at Pinterest.

Machine learning technology Pinterest recommendation engine

In 2015, Pinterest acquired Kosei, a machine learning company that specialized in the commercial applications of machine learning tech (specifically, content discovery and recommendation algorithms).

Today, machine learning touches virtually every aspect of Pinterest’s business operations, from spam moderation and content discovery to advertising monetization and reducing churn of email newsletter subscribers. Pretty cool.

3. Facebook – Chatbot Army

Although Facebook’s Messenger service is still a little…contentious (people have very strong feelings about messaging apps, it seems), it’s one of the most exciting aspects of the world’s largest social media platform. That’s because Messenger has become something of an experimental testing laboratory for chatbots.

Machine learning Facebook Messenger chatbots

Some chatbots are virtually indistinguishable from humans when
conversing via text

Any developer can create and submit a chatbot for inclusion in Facebook Messenger. This means that companies with a strong emphasis on customer service and retention Go to the full article.

Source:: Business 2 Community

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