Social Media Marketing Trends: Social Pulse Marketing Inc. – The Influencer Marketing Agency
Social media marketing, specifically influencer marketing, has seen a giant rise in popularity amongst companies for its huge success in reaching audiences never before imagined with traditional marketing strategies. Here are the 10 of the most cutting edge online, social media and influencer marketing trends that all marketers should explore.
The ‘15 second video’ has succeeded in catering to the shorter attention spans of audiences. These videos demonstrate products to audiences before they get a chance to be distracted by other content. Technologies such as Facebook Mid-Roll is one way to get a quick 15 second advertisement for your brand in the middle of live video playback.
Shopping on mobile devices (mobile commerce) is set to surpass E-Commerce with smart new intuitive platforms by the end of this year. Users are becoming smarter shoppers, receiving increasingly personalized adverts delivered to them depending on their location and search preferences. Product recommendations are created from user search patterns, mobile apps provide information on the latest products and deals, and these are just to name a few.
Visual Blogs (Vlogs)
Shorter attention spans have also led to the decline of wordy articles and have given rise to increasingly visual content the likes of infographics, mini articles, video blogs, and similar media.
With the battle between Snapchat and Instagram/Facebook Stories raging, Instagram and Facebook stories seems to be the winning the fight. Instagram and Facebook’s wide-reaching established audience has lent it the upper hand. Audiences relish the ability to connect far deeper with the lives of influencers and experience added layers of creativity within content. The slideshow format also allows for fast exposure to more photos and video in an organized package.
Unlike traditional influencers, micro influencers have smaller groups of followers, but usually far higher engagement rates. This is due to the fact that they are viewed as authentic ‘experts in the field’ by their audiences. Conversion rates tend to be significantly higher when the right influencers are activated and the right messages are shared.
Unlike the past, when corporations would create their own limited marketing campaigns, users now have a wide flourishing space of influencer content to choose from. It is those influencers who are authentic and are genuinely passionate about the products and topics they discuss that will rise to the occasion. ‘Authentic expert influencers’ often fall into the category of micro-influencers.
Live Video (and other new technologies)
When new technology first arrives, it commonly feels undeveloped and incomplete. That is the current state of live video. Those who invest into higher production value and content creation can expect to see an advantage in the accelerating space. A similar line of reasoning can be applied to other technologies such as VR, chat bots, A.I., and intuitive apps.
Influencer Relationship Management
IRM (Influencer Relationship Management) seeks to target relevant brand influencers in an effort to increase Go to the full article.