B2B companies are driven by innovative products and services, so implementing a chatbot fits their overall marketing scheme perfectly. Chatbots have such a huge impact because they can streamline a large portion of your marketing and sales processes if setup correctly.
Implementing a chatbot can be difficult, but thanks to platforms like Chattypeople, you can create a chatbot without any coding knowledge in a matter of minutes. To help you, I’ve put together a list of 10 tips that can aid you in your quest to incorporate a chatbot into your B2B marketing campaign.
1- Make Sure All of Your Bot’s Features Work Properly
Yes, this may seem obvious, but I’ll put it this way: Users will appreciate a basic chatbot that works, rather than a feature-packed bot that’s unresponsive. Just make sure you test them out on different browsers and devices to verify they are working properly for all users. Remember that your chatbot is a representative of your brand, so having a perfectly-tuned bot is a must.
2- Collect Client Information
Try to collect as much client information as you can through your chatbot. You can later use this information to create buyer personas and shape your entire campaign. Offer users the possibility to sign up for your newsletters and promotions by providing their email and other information directly to your chatbot.
In addition to buyer personas, gathering client information can help you:
- Create appealing ads
- Generate relevant content
- Launch re-marketing campaigns
- Understand and predict client behavior
- Develop better products
3- Allow Self-Serving Through Your Chatbot
You can create a complex chatbot that works as a self-serving tool for your clients, allowing them to manage their accounts independently.
- Updating or changing profile information
- Changing billing details
- Editing orders
- Requesting appointments, calls, or consultations
- Viewing profile information
Giving clients the ability to manage important information through your chatbot will cultivate the relationship you have with them and will add value to your services and products.
4- Use Your Chabot As an Automation Tool
Chatbots give you the ability to automate many aspects of your marketing and sales processes. In many cases, chatbots are the first point of contact with your potential clients. Your chatbot can present options to users proactively and move them naturally through your sales funnel.
A chatbot can also change marketing approaches, depending on the number of times it has interacted with a particular user. Bots can even gather contact details and automatically add leads to your database, which you can then nurture through email campaigns.
5- Focus On Your Customers, Not Your Bot
Keep your customers in mind when building your chatbot. Instead of cramming your bot with all the features you can imagine, put yourself in your customer’s position and ask yourself:
- What features would I value the most?
- Which is the most time-consuming part of looking up a product or service?
- Does the chatbot understand my requests?
Keeping your customers in mind will help you build an efficient chatbot right off the bat, minimizing the number of adjustments you need to make on the long run.